The winners of digital industry are the businesses that use the intelligence derived from the data they’re collecting to boost their advantage. We have a highly developed and proven process to deliver this marketing power – we call it Data Foundations.
Data Foundations is our methodical approach that ensures you have the basics in place before you do anything else. From the incorrect setup of analytics tools to poor analysis of marketing campaigns and tag management, we’ve seen it all and can help you get the most out of your data. We’ve worked with thousands of websites and apps across a range of industries, steering them towards data-driven digital strategy that gives them a competitive edge.
We are specialists in Google Analytics and Tag Manager, Adobe Analytics, Webtrends, Ensighten, ResponseTap – and many other tools.
Analytics services we offer
Analysis and insight
Analytics and data strategy – take the first steps towards becoming a data-driven business with a full assessment and a strategic plan in line with your business goals
Reporting and data visualisation – track your digital performance with automated reports and personalised dashboards
Research and analysis – discover new insights about your current customers and find novel solutions to attract many more
Attribution modelling –understand the entire conversion path across all your channels and find out where to focus your marketing spend
Setup and support
Implementation and audit – whether it’s setting up accounts from scratch or reviewing existing accounts, we’ll ensure you’re collecting the right data to drive your business forward
Training – our expert trainers know the ins and outs of all the major analytics tools and can help you and your team get up to speed
Tag management and governance – reduce implementation errors and ensure long-term efficiency with our well thought out tag management plan. Ensure data protection compliance through our rigorous governance and working practices
Mobile and app tracking – measure and optimise your user acquisition and engagement across devices and within an app
Testing and optimisation
Conversion Rate Optimisation (CRO) – maximise your website and marketing performance to retain existing customers and attract new ones
AB and MVT testing – we’ll manage your experiments that’ll help you create high-converting pages and campaigns to enhance your digital strategy
Usability (UX) – understand how your customers use your site and what they want, and fix potential barriers that stop them from converting
Data Management Platform (DMP) – personalise your marketing by leveraging customer and online advertising data from a centralised source