SSE GETS SMARTER WITH CONTENT COMPASS
SSE was the only one of the big seven energy providers not ranking online for ‘warm home discount scheme.
SOLUTION & RESULTS
Using Content Compass, a tool created by agenda21 SEO experts, SSE moved from not ranking to page 1, pushing competitors Ovo and Npower to page 2.
In addition, Smart Meters were targeted, again improving from no presence to some presence on page 1. But, the best results came from ‘Pay as you go smart meter’, where SSE achieved two results on page 1.
In six months SSE gained new rankings for 318 extra keywords, with a combined monthly search volume of 500,571