What are you watching?

On Tuesday 24th February, we hosted our first event of the year – “what are you watching” at Channel 4…

What is behind the rise of the Ad blockers?

The unprecedented growth of Ad blocking software is becoming more than just an irritant within media and advertising circles. An…

Online video washes its face via its ability to deliver precision targeting, & optimal impact within medium, at scale.

Video continues to swamp the industry headlines. It continues to be the most effective means to convey a message and…

It’s time for end-to-end transparency

Trading desks, demand-side platforms, data management platforms - I could keep going but I am sure you are probably all…

How will the viewable impressions change RTB (real time bidding) display?

From the conversations with our clients RTB is definitely on the agenda. Judging from these conversations there is a lot…

Google to remove ad listings from the right hand side of the search results page

What’s changing? At the end of last week, Google announced that it is to remove ads that appear down the…

Digital media needs to be less perfect and borrow from the “art” of traditional media planning

Media planning for digital has become overly reliant on analysis and is prone to ignoring activity that delivers anything less…

Changes in Content Consumption Mean Making Content that Reliable Sources can Share

The nature of how we consume content online changed with the advent of social media. I used to have specific…

Ling’s Cars and the UX Conundrum

User Experience (UX) is increasingly a hot topic in our industry, with the need to have a mobile friendly site…

5 Fundamental Analytics Actions for 2015

The amount of data available to advertisers and agencies alike can be overwhelming. In 2015, the way we gather, analyse…