We work with the Google suite of products on a daily basis to continually improve every aspect of our clients’ businesses. As part of our continued dedication to continuous professional development (CPD) of agenda21 staff & providing best in class solutions for our clients, we have embarked on becoming accredited by Google by way of recognising our work with Google Analytics and associated products. Accreditation will help us continue to build on our reputation within the industry & make sure we are equipped to help our clients be smarter with complex data sets.
The GACP is really important to us. We want to continue to meet & exceed industry best practice and ensure that everyone at agenda21 can work with the best tools & technology there is. We want to attract the best industry talent and continually develop how we use & look at data so that our clients in turn can understand where digital marketing can give them a competitive advantage.
Gary, our Senior Analyst, working on GAIQ
So far as part of the accreditation process we have embedded training sessions in our team development programmes so that as many of us as possible understand attribution models and web analytics tools. As part of on boarding new staff at agenda21 we run regular training sessions on Google Analytics. Current staff regularly attends to refresh their knowledge & stay tuned in to industry changes and developments. We have successfully managed to encourage people from all teams to pass & take part in learning about Google Analytics as part of the GAIQ qualification.
Partnering with the best in class technology means our clients benefit. Building strong links with Google will mean we are more likely to get access to their beta products, which will in turn benefit our clients, partners & staff.