We’re very proud to announce that as of Monday 9th October we have been certified by JICWEBS (Joint Industry Currencies for the Web) for two Seals of Compliance, DTSG Good Practice Principles, and Online Anti-Ad Fraud.
The aim of the Principles and ABC’s verification programme is to promote confidence in the industry by demonstrating that we are providing targeted protection against some of the key issues affecting the online advertising industry. In practice it’s about verifying the processes we have in place, reducing the risk of ad fraud and validating the best practices for brand safety. These practices aren’t new to us. Pete, one of our founders, has sat on the cross-industry working parties set up to look into these issues for the last five years as part of his role in the chairing the IPA Digital Media Group. This means we’ve been actively following industry best practice as it has developed and evolved. And the independent verification is part of that evolution.
It is, however, incredibly complex to manage with each device/browser combination having a specific set of rules to check. This is why we have a specialist ad ops team working hard to ensure that we actively monitor ad fraud, brand safety & Viewability, as in our eyes, doing the minimum is just not good enough.
We are the first media agency to achieve both Good Practice Principles and Online Anti-Fraud Principles by JICWEBS demonstrating our commitment to reducing the risk of ad misplacement and exposure to fraud and ultimately protecting your brand. We aim to keep raising the bar and leading by example in validating our commitment to a safer, more transparent digital ad trading environment.